Digital and Social Media Communication — Task 3: Campaign Proposal, Content Calendar & Key Visual Design

04.06.2026 - 20.07.2026 / Week 8 — Week 14

Chan Zhi-Ren Zenndan / 0369069

Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 3: Campaign Proposal, Content Calendar & Key Visual Design

Table of Contents

    1. Instructions

    2. Process

1. Instructions

Fig 1.0 Module Information Booklet

Task 3: Campaign Proposal, Content Calendar & Key Visual Design

For Task 3, students are required to translate research from their Task 1 brand study and Task 2 user persona findings into a comprehensive August 2026 Social Media Campaign Proposal.

Designed to bridge strategic insight and visual execution, this task challenges groups to develop a full 5 phase content calendar spanning awareness through retention, produce a series of visually cohesive campaign key visuals, and deliver a formal pitch deck.

Each team member must create multi-platform designs adhering to a unified brand system by aligning typography, color palettes, and storyline messaging to present a realistic, audience driven campaign proposal to panel judges.

2. Process

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