Chan Zhi-Ren Zenndan (0369069)

04.06.2026 - 20.07.2026 / Week 8 — Week 14 Chan Zhi-Ren Zenndan / 0369069 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 3: Campaign Proposal, Content Calendar & Key Visual Design Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0 Module Information Booklet Task 3: Campaign Proposal, Content Calendar & Key Visual Design For Task 3, students are required to translate research from their Task 1 brand study and Task 2 user persona findings into a comprehensive August 2026 Social Media Campaign Proposal. Designed to bridge strategic insight and visual execution, this task challenges groups to develop a full 5 phase content calendar spanning awareness through retention, produce a series of visually cohesive campaign key visuals, and deliver a formal pitch deck. Each team member must create multi-platform designs adhering to a unified brand system by aligning ty...

08.06.2026 - 27.06.2026 / Week 8 — Week 10 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Project 2: Packaging Design (Group Project) Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Project 2: Packaging Design (Group Project) The brief: Bass Tech Ltd (Wireless Headphones) Company Name: Bass Tech Ltd Product: One pair of wireless headphones (non-folding). Product Size: Height 19cm, Width 13.5cm (Ear cup size: Height 7.5cm, Depth 6cm). Target Market: All ages, but teenagers in particular. The headphones are fun and colourful. Current Problem: Headphones are damaged during postage (ordered online and posted to customers). Packaging Goal: Design new packaging that provides better protection during posting and holds the non-folding headphones securely. The box must be easy to open, easily s...

13.05.2026 - 03.06.2026 / Week 4 — Week 7 Chan Zhi-Ren Zenndan / 0369069 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2: User Persona & Empathy Map Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0 Module Information Booklet Task 2: User Persona & Empathy Map Task 2 requires us to creates 3 user personas of a Loka Made customer and select 1 main persona to create an empathy map for. 2. Process Below is the final document and slides for our user personas and empathy map. I was in charge of Jason's persona. Fig 2.0 User Persona Report Fig 2.1   User Persona Slides

18.05.2026 - 01.06.2026 / Week 5 — Week 7 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Uncle Jeff Kombucha Label Redesign Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Uncle Jeff Kombucha Label Redesign The brief: Uncle Jeff Kombucha is a brand of sparkling, fermented tea (kombucha) founded by Jeff Lau during the pandemic. The brand focuses on creating delicious and affordable kombucha in Malaysia using 100% locally-sourced ingredients and pure fruits and spices with no artificial flavorings.  The existing label, while unique, presents an opportunity for a professional and commercially appealing redesign to help the product better compete and communicate its artisanal, local, and premium qualities in the modern beverage market.  Target Market  ● Primary Target Audien...