Chan Zhi-Ren Zenndan (0369069)

22.04.2026 - 13.05.2026 / Week 1 — Week 4 Chan Zhi-Ren Zenndan / 0369069 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0   Module Information Booklet Task 1: Brand Social Media Analysis Report For our Task 1, we are conducting a comprehensive Social Media Analytics Study which will also be presented to a panel later in Week 4. This phase focuses on establishing a data-driven foundation for our assigned brand, which will eventually inform our audience analysis and content strategy. 2. Process The selection process involved a randomized "brand wheel" prepared by Mr. Max. After forming our group of four, we were assigned to Loka Made, a Malaysia-based creative brand known for its local artistry and heritage-inspired products. Given the three-week timeframe and the depth of the project template, we prioritized an immedi...

20.04.2026 - 04.05.2026 / Week 1 — Week 3 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Packaging Design Analysis Table of Contents     1. Instructions     2. Process     3. Conclusion 1. Instructions Fig 1.0   Module Information Booklet Packaging Design Analysis The brief: Overview: Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience, and branding when evaluating a product. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expectations an...

21.04.2026 - 00.04.2026 / Week 1 — Week 14 Chan Zhi-Ren Zenndan / 0369069 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures     2. Instructions     3. Task 1     4. Task 2     5. Task 3 1. Lectures Week 1 Mr. Max briefed the class on the module overview, outlining the semester's theme, assignment structures, and expectations for the upcoming tasks. We then consulted with him on our selected topic along with a problem statement. Week 2 We explored essential components of brand strategy, specifically focusing on things like brand purpose, vision, mission, values, etc. This knowledge equips us with the necessary tools to break down and analyze our case studies and selected campaign later in the semester. Week 3 We focused on developing our campaign proposal using the provided template. This involved defining our campaign direction, drafting a strong pro...

23.04.2026 - 00.05.2026 / Week 1 — Week ? Chan Zhi-Ren Zenndan / 0369069 Major Project 1 / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0   Module Information Booklet Major Project 1 Major Project 1 is a self-directed module where we pitch and execute a project of our choice. As a graphic design student, this is my chance to apply what I have learned so far. While we have the option to work in pairs, I decided to take on the project solo. My goal is to create a full conceptual development for things such as product, branding, social media, or print design, depending on what I decide to focus on. 2. Process To streamline my workflow and avoid double documentation, I will be keeping all detailed progress inside the required Project Management Document . Figure 2.0 illustrates my full timeline from Week 1 through 14, mapping out where all project ideas, ske...

03.03.2026 - 25.03.2026 / Week 5 — Week 8 Chan Zhi-Ren Zenndan / 0369069 Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Project 3: Animated Infographic Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0   Module Information Booklet Project 3: Animated Infographic Project 3 is a continuation of  Project 1: Instructable Poster . From my understanding, we are required to translate the recipe instructions into a 60-second animated infographic by animating our elements and planning how to fit everything within one minute. We will utilize what we’ve learned over the past six weeks to transform our poster into an appealing, informative, and easy-to-follow step-by-step video guide that presents the recipe from start to finish. Fig 1.1 shows my final poster from Project 1, which I am supposed to translate to an animated graphic video this task. Fig 1.1   ...