Chan Zhi-Ren Zenndan (0369069)

18.05.2026 - 01.06.2026 / Week 5 — Week 7 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Uncle Jeff Kombucha Label Redesign Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Uncle Jeff Kombucha Label Redesign The brief: Uncle Jeff Kombucha is a brand of sparkling, fermented tea (kombucha) founded by Jeff Lau during the pandemic. The brand focuses on creating delicious and affordable kombucha in Malaysia using 100% locally-sourced ingredients and pure fruits and spices with no artificial flavorings.  The existing label, while unique, presents an opportunity for a professional and commercially appealing redesign to help the product better compete and communicate its artisanal, local, and premium qualities in the modern beverage market.  Target Market  ● Primary Target Audien...

05.05.2026 - 23.05.2026 / Week 3 — Week 5 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1B: Structural Anatomy of the Money Packet Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Structural Anatomy of the Money Packet The brief: 1. Project Overview In this exercise, we are stripping away the surface graphics to focus on the architecture of paper. Your goal is to reinvent the money packet through structural innovation. You will explore how a single sheet of paper can be transformed into a functional, secure, and aesthetically pleasing container through folding, interlocking, and die-cutting. 2. The Challenge: "The White-Out Project" Design a series of two (2) structurally unique money packets using only white, unprinted cardstock. Because there is no visual design to rely on, the ...

22.04.2026 - 13.05.2026 / Week 1 — Week 4 Chan Zhi-Ren Zenndan / 0369069 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0   Module Information Booklet Task 1: Brand Social Media Analysis Report For our Task 1, we are conducting a comprehensive Social Media Analytics Study which will also be presented to a panel later in Week 4. This phase focuses on establishing a data-driven foundation for our assigned brand, which will eventually inform our audience analysis and content strategy. 2. Process The selection process involved a randomized "brand wheel" prepared by Mr. Max. After forming our group of four, we were assigned to Loka Made, a Malaysia-based creative brand known for its local artistry and heritage-inspired products. Given the three-week timeframe and the depth of the project template, we prioritized an immedi...

20.04.2026 - 04.05.2026 / Week 1 — Week 3 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1A: Packaging Design Analysis Table of Contents     1. Instructions     2. Process     3. Conclusion 1. Instructions Fig 1.0   Module Information Booklet Packaging Design Analysis The brief: Overview: Choose FOUR (4) products (box, bottle, can, and tube) in the market that you believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis: Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience, and branding when evaluating a product. Market Research: Investigate the target market for each product and assess how the current packaging aligns with the expect...