Chan Zhi-Ren Zenndan (0369069)

08.06.2026 - 27.06.2026 / Week 8 — Week 10 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Project 2: Packaging Design (Group Project) Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Project 2: Packaging Design (Group Project) The brief: Bass Tech Ltd (Wireless Headphones) Company Name: Bass Tech Ltd Product: One pair of wireless headphones (non-folding). Product Size: Height 19cm, Width 13.5cm (Ear cup size: Height 7.5cm, Depth 6cm). Target Market: All ages, but teenagers in particular. The headphones are fun and colourful. Current Problem: Headphones are damaged during postage (ordered online and posted to customers). Packaging Goal: Design new packaging that provides better protection during posting and holds the non-folding headphones securely. The box must be easy to open, easily s...

13.05.2026 - 03.06.2026 / Week 4 — Week 7 Chan Zhi-Ren Zenndan / 0369069 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2: User Persona & Empathy Map Table of Contents     1. Instructions     2. Process 1. Instructions Fig 1.0 Module Information Booklet Task 2: User Persona & Empathy Map Task 2 requires us to creates 3 user personas of a Loka Made customer and select 1 main persona to create an empathy map for. 2. Process Below is the final document and slides for our user personas and empathy map. I was in charge of Jason's persona. Fig 2.0 User Persona Report Fig 2.1   User Persona Slides

18.05.2026 - 01.06.2026 / Week 5 — Week 7 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Uncle Jeff Kombucha Label Redesign Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Uncle Jeff Kombucha Label Redesign The brief: Uncle Jeff Kombucha is a brand of sparkling, fermented tea (kombucha) founded by Jeff Lau during the pandemic. The brand focuses on creating delicious and affordable kombucha in Malaysia using 100% locally-sourced ingredients and pure fruits and spices with no artificial flavorings.  The existing label, while unique, presents an opportunity for a professional and commercially appealing redesign to help the product better compete and communicate its artisanal, local, and premium qualities in the modern beverage market.  Target Market  ● Primary Target Audien...

05.05.2026 - 23.05.2026 / Week 3 — Week 5 Chan Zhi-Ren Zenndan / 0369069 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1B: Structural Anatomy of the Money Packet Table of Contents     1. Instructions     2. Process     3. Reflection 1. Instructions Fig 1.0 Module Information Booklet Structural Anatomy of the Money Packet The brief: 1. Project Overview In this exercise, we are stripping away the surface graphics to focus on the architecture of paper. Your goal is to reinvent the money packet through structural innovation. You will explore how a single sheet of paper can be transformed into a functional, secure, and aesthetically pleasing container through folding, interlocking, and die-cutting. 2. The Challenge: "The White-Out Project" Design a series of two (2) structurally unique money packets using only white, unprinted cardstock. Because there is no visual design to rely on, the ...