Chan Zhi-Ren Zenndan (0369069)

17.03.2025 - 19.03.2025 Chan Zhi-Ren Zenndan / 0369069 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Final Compilation 1. Instructions Task 1:  Exploration Task 2: Visual Analysis & Ideation Task 3: Development & Design Fig 1.0.1  Chan Zhi-Ren Zenndan_Psycho 1960 Promotional Poster Revamped_Task 3 (19/03/2025). Document 1.0.1  Chan Zhi-Ren Zenndan_202502_Design Principles Blog (19/03/2025). Click here to access the Google Drive. 2. Final Reflection Questions 2.1 What have I learnt in this module? I’ve learned the fundamentals of design theory and how each principle plays a crucial role in the design process. Understanding these principles has helped me make more informed design choices. 2.2 What did I enjoy the most? What I enjoyed most was the creative freedom to design something based on my own interests rather than being restricted to a fixed prompt. This made the process more engaging and personal. 2.3 What did I not...

04.03.2025 - 19.03.2025 Chan Zhi-Ren Zenndan / 0369069 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 3: Development & Design 1. Instructions Document 1.1  Module Information Booklet (3/2/2025). <iframe src="https://drive.google.com/file/d/1td_QEPtoedJ4-a-vmW2CtW_NqBSMC2hf/preview" width="640" height="480" allow="autoplay"></iframe> 1.2 Task 3 Brief Task 3 requires me to create a design based on my idea from Task 2, applying design principles in both development and the final artwork. I am allowed to use any medium, except full photography, to effectively convey my visual message. 2. Development To recap, Fig 2.0.1 was the chosen sketch that I was approved to further develop. This draft incorporates design principles such as balance, emphasis, hierarchy, contrast, and alignment. However, feedback indicated that the elements felt 'disconnected' and did not come together co...

17.02.2025 - 3.03.2025 Chan Zhi-Ren Zenndan / 0369069 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2: Visual Analysis & Ideation 1. Instructions Document 1.1  Module Information Booklet (03/02/2025). <iframe src="https://drive.google.com/file/d/1td_QEPtoedJ4-a-vmW2CtW_NqBSMC2hf/preview" width="640" height="480" allow="autoplay"></iframe> 2. Visual Analysis Visual analysis is the process of examining a design's details, like its visual elements and structure, to understand the choices made by the designer and how those choices help communicate ideas, content, or meaning. Visual analysis can include three phases: Phase 1: Observation Observation is about taking a close look at a design, noticing its details, and describing them in your own words (no reading up on it beforehand). It's all about seeing, thinking, and finding the right way to explain what you notice. Phase 2:...

03.02.2025 - 17.02.2025 Chan Zhi-Ren Zenndan / 0369069 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 1: Exploration Module Information Booklet (Instructions) Document 0.1 Module Information Booklet (03/02/2025). <iframe src="https://drive.google.com/file/d/1td_QEPtoedJ4-a-vmW2CtW_NqBSMC2hf/preview" width="640" height="480" allow="autoplay"></iframe> 1. Design Principles 1.1 Gestalt Theory "Gestalt" refers to " shape " or " form " in German. Gestalt principles are rules that describe how the human eye perceives visual elements. These principles aim to show how complex scenes can be reduced to more simple shapes . They also aim to explain how the eyes perceive the shape as a single , united form rather than the separate simpler elements involved. Principle of Similarity The human eye tends to group similar elements together, seeing them as one complet...