Digital and Social Media Communication — Task 2: User Persona & Empathy Map

13.05.2026 - 03.06.2026 / Week 4 — Week 7

Chan Zhi-Ren Zenndan / 0369069

Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 2: User Persona & Empathy Map

Table of Contents

    1. Instructions

    2. Process

1. Instructions

Fig 1.0 Module Information Booklet

Task 2: User Persona & Empathy Map

Task 2 requires us to creates 3 user personas of a Loka Made customer and select 1 main persona to create an empathy map for.

2. Process

Below is the final document and slides for our user personas and empathy map. I was in charge of Jason's persona.


Fig 2.0 User Persona Report
Fig 2.1 User Persona Slides

Comments

Post a Comment

Popular posts from this blog

Brand Corporate Identity

Image
23.09.2025 - 17.12.2025 / Week 1 — Week 13 Chan Zhi-Ren Zenndan / 0369069 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures     2.  Instructions     3. Process Work          3.1.  Task 1: Breaking Brand          3.2. Task 2: Logo          3.3. Task 3: Positioning & Identity     4. Reflection 1. Lectures Lecture 1: Introduction This lecture introduced the Brand Corporate Identity module and helped me understand what branding actually involves beyond just designing a logo. I learned that brand identity starts with a symbol or mark and slowly develops into a full visual system that represents a brand’s values and positioning. Key takeaways from the lecture: Branding is about visual identity and consistency A symbol represents an idea or meaning, not just decoration Identity desig...
Read more

Publishing Design

Image
24.09.2025 - 17.12.2025 / Week 1 — Week 13 Chan Zhi-Ren Zenndan / 0369069 Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures     2. Instructions     3. Process Work          3.1  Task 1: Exercises          3.2  Task 2: Content Generation          3.3  Task 3A: Book          3.4 Task 3B: eBook     4. Reflection 1. Lectures Formats The focus this semester is solely on the book format, simply due to its historical significance, it is the oldest format of publishing. Designing a book requires you to have a comprehensive understanding of typography , a good sense of space , an eye for details , and a good understanding of a publishing software . Fig 2.1 Lectures notes on 'Historical formats' (8/10/2025). History of Print Fig 2.2 Lecture notes on the 'History ...
Read more

Advanced Interactive Design — Task 1: Thematic Interactive Website Proposal

Image
24.09.2025 - 15.10.2025 / Week 1 — Week 4 Chan Zhi-Ren Zenndan / 0369069 Advanced Interactive Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures & Activities     2. Instructions     3. Process 1. Lectures & Activities Week 1 Mr. Shamsul gave a brief introduction of the module and what's to be expected in the coming weeks. In regards to the first task, we were to come up with at least 4 ideas/themes and choose 1 to settle with through the entire continuous project. We were also advised to install Adobe Animate for an activity next week. Week 2 I presented my ideas for the project and decided on 'Manual Coffee Brewing.' No practice on Adobe Animate due to Mr. Shamsul having a flu. Week 3 We learned how to set up our document in Animate, and started getting used to the tools. Figure 1.1 Setting up a new document (08/10/2025). Figure 1.2 Getting started (08/10/2025). After drawi...
Read more