Digital and Social Media Communication — Task 1
22.04.2026 - 13.05.2026 / Week 1 — Week 4
Chan Zhi-Ren Zenndan / 0369069
Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylor's UniversityTable of Contents
1. Instructions
2. Process
1. Instructions
Fig 1.0 Module Information Booklet
Task 1: Brand Social Media Analysis Report
For our Task 1, we are conducting a comprehensive Social Media Analytics Study which will also be presented to a panel later in Week 4. This phase focuses on establishing a data-driven foundation for our assigned brand, which will eventually inform our audience analysis and content strategy.
2. Process
The selection process involved a randomized "brand wheel" prepared by Mr. Max. After forming our group of four, we were assigned to Loka Made, a Malaysia-based creative brand known for its local artistry and heritage-inspired products.Given the three-week timeframe and the depth of the project template, we prioritized an immediate start to remain on schedule. We delegated specific roles to each team member, ensuring that data collection and analysis could move in parallel. By dividing the workload early, we aim to complete the baseline audit efficiently, allowing more time to focus on developing higher-level strategic insights.
I was in charge of writing the:
1. Brand Introduction
2. Brand Story & Background
3. Products / Service Analysis
4. Vision, Mission, and Brand Purpose
5. Target Market Analysis
During our Week 3 consultation, Mr. Max confirmed that our research was heading in the right direction while identifying specific areas for refinement. Our discussion centered on Loka Made’s inconsistent brand identity and opportunities regarding Behind-the-Scenes reels and User-Generated Content. To address these gaps, we amended our documentation to focus on establishing a more unified identity and integrating these content pillars into our strategy.
Fig 2.0 shows our final report before heading to designing the slides.
Fig 2.0 Final Brand Analysis Report
Following our consultation, our group leader, Erin, delegated slides to ensure the data was summarized and presentation-ready. I was tasked with the following sections of the audit:
1. Social Media Data Collection
2. Content Type Analysis
3. Content Gaps
4. Strong Performing Posts
5. Weaker-Performing Posts
Fig 2.1 shows our presentation slides that were presented on May 13.
Fig 2.1 Presentation Slides
Key Strengths
Mr. Max noted that our brand introduction successfully captured Loka Made’s identity as a cultural and retail brand. A significant strength of the presentation was the content type analysis, where we clearly differentiated between routine product promotions and high-engagement drivers like community participation and event-based reels. Furthermore, we accurately identified the brand’s warm, playful tone and connected audience feedback to a specific communication gap regarding event details and product availability.
Strategic Refinements
To improve the final documentation, we are implementing several professional refinements based on the panel's critique:
- Logic and Justification: Every strategic recommendation, such as behind-the-scenes content, will now be explicitly linked to engagement data to explain the "why" behind the suggestion.
- Structural Consolidation: We are merging overlapping points between our Content Gaps and SWOT analysis to eliminate redundancy and focus on a unified brand identity.
- Problem-Solution Mapping: Future proposals will more clearly demonstrate how specific content directions solve identified issues, such as using cultural education to deepen brand appreciation.
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