Information Design — Exercise 2: L.A.T.C.H

10.02.2025 - 23.02.2025 / Week 2 — Week 3

Chan Zhi-Ren Zenndan / 0369069

Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University

Project 1 — Exercise 2: L.A.T.C.H

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Table of Contents

    1. Instructions

    2. Process

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1. Instructions

Fig 1.0 Module Information Booklet

Exercise 2: L.A.T.C.H (10%)

Exercise 2 requires us to organize a set of information into a visual poster that utilizes at least four L.A.T.C.H. principles. We were highly encouraged to compile data from the Pokémon universe, as there is an abundance of sources published online.

The requirements as posted by Mr. Kannan is as follows:

Use a digital photo editing / illustration software available to assemble the pokemons into a LATCH infographic poster. You can re-use back the images of the monsters, but do create the rest of your own visuals to complete the poster. 

Size resolution: 1240 x 1750 pixels or 2048 x 2048 pixels

Keep it simple, present the information as clear as possible and as interesting as possible. Aesthetic is the key but so does information delivery!

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2. Process

Once again, I prefer to look at past students' work to gain a better understanding on the task. The examples provided by Mr. Kannan helps a lot especially since we only have 1 face-to-face class a week during this short semester.

Fig 2.0 Example #1

Fig 2.1 Example #2

After reviewing the examples, I decided to model my poster after Fig. 2.1, which uses a 1240 × 1750 resolution. I believe this format will make it easier to emphasize hierarchy due to its clear and structured layout.

If you don't already know, L.A.T.C.H stands for:

Location

Alphabet

Time

Category

Hierarchy

Since I am not very familiar with Pokémon, I'm sticking to what (hopefully) everyone knows, which are the 3 basic Pokémon, namely Bulbasaur, Charmander, and Squirtle.

Fig 2.2 Starter Pokémon

From the three Pokémon, I grouped them by their Type using the Category principle. Each type, Fire, Grass, Poison, and Water, is organized into its own section to clearly differentiate them. Also, I plan to use a heavily inspired Pokémon font and old-school textboxes from the games as my borders.

Fig 2.3 Categorizing Pokémon Types

To apply the Location principle, I used a single environmental vector that includes a volcano, forest, and water area. Each Pokémon type is positioned and directed toward its most probable habitat, visually indicating where it is commonly found.

Note: The layered sky colour is inspired from the classic Pokémon games.

Fig 2.4 Locating Pokémon

For Hierarchy, the poster follows a clear top to bottom visual flow. The logo and title is the most dominant element, followed by the categorized sections and supporting details (see Fig 2.7)

The evolution chains also demonstrate progression in growth and development, reinforcing hierarchy within each category.

Fig 2.5 Hierarchy / Evolution Chain

For the Alphabet principle, I included a species index in the footer arranged alphabetically due to limited space within the poster.

Fig 2.6 Alphabetical Species Index

The Time principle was not emphasized, as the focus of the poster is on habitat organization and categorical grouping rather than chronological events.

After compiling everything together and getting the aesthetic right, Fig 2.7 shows the final poster.

           Fig 2.7 Final L.A.T.C.H Poster

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