Chan Zhi-Ren Zenndan (0369069)

23.09.2025 - 00.00.2025 / Week 1 — Week ? Chan Zhi-Ren Zenndan / 0369069 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures     2.  Instructions     3. Process Work          3.1.  Task 1: Breaking Brand          3.2. Task 2: Logo          3.3. Task 3:     4. Reflection 1. Lectures a 2. Instructions Document 1.1 Module Information Booklet 3. Process Work 3.1 Task 1: Breaking Brand For Task 1, I worked in a group but focused on my own individual research and analysis. We chose Fenty Beauty as the international brand for this project. The task was to break down and analyze the brand using a structured framework. This included examining its brand profile, which covered areas such as description, target market, value, positioning and unique selling proposition, as well as its expanded ...

24.09.2025 - 15.10.2025 / Week 1 — Week 4 Chan Zhi-Ren Zenndan / 0369069 Advanced Interactive Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures & Activities     2. Instructions     3. Process 1. Lectures & Activities Week 1 Mr. Shamsul gave a brief introduction of the module and what's to be expected in the coming weeks. In regards to the first task, we were to come up with at least 4 ideas/themes and choose 1 to settle with through the entire continuous project. We were also advised to install Adobe Animate for an activity next week. Week 2 I presented my ideas for the project and decided on 'Manual Coffee Brewing.' No practice on Adobe Animate due to Mr. Shamsul having a flu. Week 3 We learned how to set up our document in Animate, and started getting used to the tools. Figure 1.1 Setting up a new document (08/10/2025). Figure 1.2 Getting started (08/10/2025). After drawi...

24.09.2025 - 00.00.2025 / Week 1 — Week ? Chan Zhi-Ren Zenndan / 0369069 Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University Table of Contents     1. Lectures     2. Instructions     3. Process Work          3.1  Task 1: Exercises          3.2  Task 2: Content Generation          3.3  Task 3: Book     6. Feedback     7. Reflection 1. Lectures Formats The focus this semester is solely on the book format, simply due to its historical significance, it is the oldest format of publishing. Designing a book requires you to have a comprehensive understanding of typography , a good sense of space , an eye for details , and a good understanding of a publishing software . Fig 2.1 Lectures notes on 'Historical formats' (8/10/2025). History of Print Fig 2.2 Lecture notes on the 'History of Print' (08/10/2025). Typo ...